Branding Strategy & Visuals

Choosing the right colours can make or break your event design. In this guide, we explore versatile colour palettes, like neutrals with bold accents, nature-inspired greens, and vibrant cultural tones, complete with hex codes and practical tips. Perfect for event planners and junior designers, it shows how to apply palettes across signage, décor, and branded materials with confidence.

You don’t need a full brand book to create a cohesive, on-brand event. By defining the brand’s essence, pulling visual cues from existing touchpoints, and creating a simple mood board, you can confidently guide design decisions. With a bit of prep and alignment, even resource-light teams can craft memorable, branded experiences.